I’ve been meaning to post this for awhile, but slipped my mind. We’ve posted in the past on how to create effective YouTube Contests (and eventual contests winners) and how to make your video more interactive through Choose Your Own Adventure type functionality. YouTube finally came out with a section on its site called YouTube Show & Tell where you can see for yourself some of the best in breed for different areas like Branded Channels, Home Pages and Interactive Video. Missing are best practices and videos from effective branded YouTube contests but I imagine this might be in part to brands not wanting to release information on their campaigns. Hopefully, it’s something that will be updated soon…otherwise you can always check out previous branded YouTube contests here.
*Note – I didn’t mention the ‘Viral Hits’ section b/c I basically don’t think it should be included here. Viral Hits/Videos aren’t something you can create and are very hit or miss (99% more miss than hits.) I think this continues to confuse unsuspecting brands who think someone can create a video that will definitely go viral…
